The Lottery by Shirley Jackson :: Papers Shirley Jackson Lottery Essays

The Lottery by Shirley Jackson Shirley Jackson's "The Lottery" portrays a small town in which the citizens gather for a yearly lottery. Unlike the "typical" lottery, this is not one you would want to win. Throughout "The Lottery," Jackson focuses on families from the village in order to demonstrate the role of separation of genders. Gender is defined as the sexual identity of a person, especially in relation to society or culture. Gender divisions exist within the community in "The Lottery" and issues of gender help to explain the characters action and thoughts. During the lottery, everyone is equal and the society is genderless. Although the men draw as the head of the household, the women partake in the final rounds and the stoning of the victim. This is evident when "Mrs. Delacroix selected a stone so large she had to pick it up with both hands"(200). This shows that even though women did not normally participate in town events, the lottery was an exception to the rule. Young girls were also equal to young boys during this event. Both the girls and the boys stoned the victim along with the rest of the community, regardless of gender. This suggests that the lottery serves as a great equalizer abolishing all forms of separation of gender. Despite this equality during the lottery, gender does drive this story. Division of labor is evidence that a separation of gender exists. Due to the fact that Mr. Summers and Mr. Graves are men in the village, they are given the opportunity to administer the lotter. By having this chance, they gain the ability to prove to the people in the community that men are the holders of the highest positions. In his making of the list, Mr. Summers imposes his power upon the community, by determining who will draw from the box first. Gender plays a role in the purpose of the lottery. The lottery is set up to show women that by producing more children, they will lessen their chances of being chosen. This is due to the fact that in larger families, the chance of one person being chosen is reduced significantly with each additional member of teh family. The opposite is true for small families. Because women are the producers of children, they are the main target of the lottery. They are encouraged to produce more children, thereby taking upon even more responsibilities as a housewife.

Foster Care: a Social Injustice Essay

The United States foster care system is classified as a social injustice in the following ways: * Once a child in foster care turns 18, they age out of the system. This means that they no longer receive help from Child Protective Services. (CPS) * Children in foster care are often treated unfairly because of their background and health problems. Many children end up in shelters or foster homes that don’t take care of them. * Biological parents of foster children cause many problems for their children. Severe emotional, behavioral, and developmental issues affect around 30% of these children. Such problems are another reason why people treat foster children differently. Children are placed in foster care after they are removed from their homes. They are removed for numerous reasons such as abuse, neglect, drug/alcohol abuse, or any other reason CPS finds to take a child. * There are about 10,000 currently in foster care just in Arizona alone. The case load has exceeded its limit by 62%. There aren’t enough homes to house all of these children. To help this social injustice, families volunteer to become certified foster families to foster children. The process is very long and takes time before they are allowed to foster. Organizations such as Casa de los Nià ±os, the Blake Foundation, and Children’s Advocacy Center work with CPS to help foster families take care of the children. Law enforcement, daycares, the Juvenile Court Center, transportation/supervision companies, and the Foster Care Review Board are also very involved in the foster care system. Based on the history of this failing system, I believe we study history to learn from our mistakes. With more knowledge, we should be able to better help the parents and keep their children from abuse, neglect, and death. In Arizona, 23 children were killed by their parents in 2010. Hopefully in the future we can have no child die while in foster care.

Horrors of Animal Testing Essay - 657 Words

Animal testing for human safety is inhumane and must be banned. Beloved house pets such as rodents, rabbits and even dogs are being tested on all over the world. These powerless and voiceless animals are intentionally given dreadful diseases to find cures while scientists could be finding alternative ways of testing instead of using our furry friends. Furthermore, the tests are not precise because there have been products found to cause cancer in animals but also cures human ailments. Why are humans authorised to conduct such inhumane things, who gave humans the power of heartlessly torturing feeble animals? Rodents and rabbits have become the animal of choice for scientists to use for testing because they are the few animals still†¦show more content†¦These processes are more accurate than testing on rabbits because there can be a tangible result to the product instead of the subjective guesses of scientists monitoring the redness and swelling of the unfortunate rabbit. (Choose cruelty free n.d). Cosmetic companies performing tests on animals can, as an alternative, use human volunteers. They can use them by placing the product on the volunteers’ upper back and covering it for up to two days to determine whether it is bothersome. This type of test is more appropriate than testing on rabbits because the subject, unlike animals, can describe any symptoms that are occurring (Choose cruelty free n.d). Animal testing is placing animals in unnecessary pain and discomfort and must be stopped. There have been products found to be harmful against animals but life saving to humans and vice versa; these tests are inaccurate. The drugs tested on these creatures would and do act differently on that specific animal than to humans. Drug testing on rats to determine whether it is safe on humans is not accurate because rats are a totally different genotype than humans their reactions to the drugs are different (Hussein EM et al 2008). Also scientists have found a cure to cancer in mice but this cure is incompatible with humans (BUAV n.d). Furthermore, eye irritability tests that are conducted on rabbits are not precise because rabbitsShow MoreRelatedThe Horror that is Animal Testing 970 Words   |  4 Pages do you know what animals have gone through to get it on the shelves? It is something we’ll never have to imagine going through, so why should animals? Animal testing is not necessary. Animals simply don’t have a choice if they want to be experimentd on. What m akes me angry, is there are alternative methods to testing, so animals don’t need to suffer. Animals have to endure terrible pain, fear, and loneliness, which is cruel and mean on our part. The pros and cons to testing don’t even out. ClearyRead More Horrors of Animal Research, Testing, and Experimentation Essay1648 Words   |  7 PagesThe Horrors of Animal Testing    The torture and murder of millions of animals annually has been occurring for centuries now. Every year we ignore it, and every year the numbers grow. The act of vivisection or the practice of experimenting on animals began because of religious prohibitions against dissection of human corpses. After religious leaders lifted these prohibitions, it was too late. Vivisection had become a major part of medical and educational research. As well as major part of productRead MoreAnimals Is Inhumane, And Animal Testing853 Words   |  4 PagesFollowing along, testing on animals is inhumane, and animal testing, an unbearable act, is universally unwanted by all. Not just animal lovers peering in through the outside disapprove or have a disliking for the tests, but also those from within (and not just the animals) have a distaste for the tests too. Animal testing may hope to advance humans (and lifestyles), whilst preventing or delaying deaths and unnecessarily assuring a cosmetic’s sa fety, but (ironically) at the expense or reverse ofRead MoreAnimal Experimentation Essay812 Words   |  4 Pagesyears now people have been using animal experimentation to create new ways to help save the human race. There are people who believe that it does help, and that it is necessary to continue, while others oppose and want to fight for the elimination of animal experimentation. Scientists fight for the cures needed to help man kind, but struggle to do so as people fight against their work in progress. But as Jennifer A. Hurley stated, â€Å"History has already shown that animal experimentation is not essentialRead MoreShould We Still Be Using Animals As Our Test Subjects?942 Words   |  4 PagesShould we still be using animals as our test subjects in 2014? Some people say animal testing is good because it helps us find cures to serious illnesses, but in fact the chances of a cure which works on humans has a very slim success to failure ratio. The best DNA match for human s are humans themselves. I strongly believe that we should not be testing on animals and should be using alternative testing methods such as in vitro (test tube) or in silico (computer modelling). One of the main reasonsRead MoreAnimal Testing Is Morally Wrong? Essay1373 Words   |  6 PagesHumans are animals, and as such it is morally wrong to use them to test pharmaceuticals intended for use by humans. Those who support animal experimentation believe it is a necessary evil, in part due to the false information put out by the media. The so-called benefits of animal testing have not helped humans for years, yet in many countries the law still requires researchers use animals to test their medications. In fact, although alternatives have been found, few steps have been taken to put anRead MoreAnimal Testing Is Morally Wrong? Essay1305 Words   |  6 PagesSeeing as humans are animals it is morally wrong to use animals to test human products. Due to the false information put out by the media, those who support animal believe what the media states about it being a necessary evil. The so-called benefits from animal testing have not helped humans for years, but is now legally re quired in many countries. Although alternatives have been found, few steps have been taken to put an end to animal experimentation. The way activists present their argument isRead MorePersuasive Essay On Animal Testing1521 Words   |  7 Pagesmillion animals are killed each year in the name of animal testing. Now as some might say that sacrifice is needed for the common good, it is safe to say that animal testing may be taking it over the top to get such test results for the common good. Animal testing has been a common practice for many years to get results and side effects for food, drugs, pesticides, beauty products, and just about everything one uses in an average day. But now, in the modern world where ethics and animals rightsRead MoreAnimal Testing Is An Act Of Animal Cruelty952 Words   |  4 Pagesmillions of animals are stuck inside cold, locked cages in laboratories across the country. They dwindle in pain, throb with loneliness, and yearn to roam free and use their ow n minds. Instead, all they do is lie and wait in despair for the next terrifying and agonizing operation that is to be performed on them. They shudder and wince in fear whenever someone walks past their cage. After surviving lives of pain, isolation, and horror, near to all of them will be killed. Although animal testing bringsRead MoreVivisection Essay example1710 Words   |  7 PagesEvery year in the USA about 70 million animals are experimented on (Monamy 34). Almost all these animals are euthanized after they are no longer needed. But I’m not going to focus on the moral aspect of this subject because that would be a never ending argument of opinions. After doing research I found that there are more important reasons why this practice should be modified. Our government’s dependence on vivisection should be toned down or totally replaced because it is misleading, its faulty

The Relationship Between Politics And Hip Hop Music Essay

Rap and Rebellion: The Relationship Between Politics and Hip-Hop Music The rap subculture is widely agreed to have been established in the Bronx, New York during the 1970’s. At a time when block parties became popular, especially among African-American youths, hip-hop music was a means of expressing opinions and values and as a new source of communication. At these gatherings, DJs would play percussive breaks from popular songs, often on two turntables to enable them to extend these breaks. This new culture defined itself by four key stylistic elements: MCing/rapping, scratching/DJing, graffiti writing and break dancing. As this style of music became more established, an evolution began, as sampling technology and drum machines became more affordable and widely available. Although the origins of hip-hop music seem to begin in the USA, over a century before this West African musician told stories rhythmically, accompanied only by drums. Meanwhile in the Caribbean Islands, folk musicians were telling stories in rhyme – both were laying the foundations for modern day American rap music. The vocal style of rapping developed as people and artists at these block parties experimented with freestyle rhythmic speech over the top of percussive breaks, drawing inspiration from everyday topics and wider issues alike. The first notable rap artists included Grandmaster Flash and the Furious Five, DJ Kool Herc, Marley Marl and Doug E. Fresh, whilst ‘Rapper’s Delight’ by The SugarhillShow MoreRelatedRap And Hip Hop Music1177 Words   |  5 PagesRap and hip hop music has evolved politically over the last decade; these genres have become major forces and influential factors for North American youth and young adults. Nas, a popular rap star, sold 1 million copies of his first album Illmatic by Dec. 2001, and by 2004 Nas released his 7th platinum album Street Disciple. The album street disciple contained a very political song titled American Way. The song showcases the negative outlook rap has against politics in its early stages as a genreRead MoreRap And Hip Hop Music1301 Words   |  6 PagesRap and hip-hop music have evolved politically over the last decade; these genres have become major forces and influential political factors for North American youth and young adults. For example, Nas, a popular rap star of politically motivated songs sold 1 million copies of his first album Illmatic by Dec. 2001, and by 2004 Nas released his 7th platinum album Street Disciple. The album Street Disciple contained a powerful political song titled â€Å"American Way†. In addition, Lakeyta M Bonnet’s bookRead MoreThe Violence And Police Brutality Essay932 Words   |  4 PagesGardner being murdered and after seeing i t I got emotional. The connection of constantly seeing police brutality and nothing being done about it made me frustrated. Another example is the power of music and sonic. Music is a shorthand of emotion Leo Tolstoy stated in â€Å"The Quotable Musician.† The Hip Hop artist Jermaine Cole know as J. Cole had a performance of David Letterman s Show. The song he performed was titled â€Å"Be Free† which expressed his thoughts on the government and race. He made very controversialRead MoreHip Hop And Hip Rap Music1144 Words   |  5 PagesHip hop music has delivered messages of freedom of expression, unity, peace, and protest against social injustices, for the past 30 years. But exactly when and where did it begin, and what impact has it had on our society? The hip hop beats created by DJs in the 70s actually sparked what is now known as hip hop culture. Hip hop culture originally included rapping, break dancing, graffiti, beat boxing, and looping and scratching, and has now includes urban clothing and cars, speech patterns and slangRead MoreWomen And Hip Hop Culture1275 Words   |  6 Pagesa major role in the hip hop culture. This can be seen when watching music videos, or listening to female rappers. Women are simply involved in everything. However, that does not necessarily mean that they have the best relationship with hip hop. The purpose of this paper is to examine women within the hip hop culture. More specifically, this paper is going to examine the unique relationship women have with hip hop. To achieve a better understanding of the unique relationship, one has to examine allRead MoreWild Style, directed by Charlie Ahearn Essays558 Words   |  3 Pagesdocumented the real world of hip hop before most people even knew what hip hop was. This movie brings about the four crucial elements of hip hop - emceeing, graffiti, break-dancing, and deejaying. These features are the backdrop to the story of a graffiti artist named Raymond who lives i n the South Bronx that goes by the name â€Å"Zoro†, who is played by well-known New York graffiti artist Lee Quinones. The movie goes through the tribulations of his life and relationship with Rose, while showing someRead MoreHip Hop Is Not Going Anywhere1545 Words   |  7 PagesSince Old School’s Hip Hop conception, the genre has gone way beyond what the genre’s originators could have imagined. Each period since the founding of Hip Hop has added to the evolution of the culture and have altered it into something that is more than just a hobby, but a mindset and a part of life that cannot be separated from many different cultures globally. In 1977, popular Hip Hop MCs and Djs lived in poverty in New York and in 2016 artist like Sean Combs, Dr. Dre, and Jay-Z are worth $2Read MoreWomen Of Hip Hop Culture Essay1723 Words   |  7 PagesWomen have decided to consume hip hop regardless of the sexism and machismo of their rap artist spouses. Historically, black women who have sex with other women haven’t been recognized in the Black community. Also, the expectations are the same in hip hop culture because men reject lesbians. An example is the murder in 2003 of Sakia Gunn after she declared her lesbian identity to a group of males. We all know that in hip hop culture men predominate and precisely masculine. Women can achieve a higherRead MoreHarlem Renaissance Essay1341 Words   |  6 PagesMadhubuti’s contention, Jeffery Stewart stated after major victories of the civil rights movement another intellectual and cultural rebellion called Black Power movement. Madhubuti’s, a black arts movement members relationship with Harlem Renaissance is one of the youngest African dont like politics and aesthetic of the previous generation of black artists. The â€Å"utmost impatience† I would about how Black Arts movement member expressed themselves to the Harlem Renaissance and its allegedly excessive whiteRead MoreBlack W omen’s Role in Popular Culture: An Analysis of The Venus Hip Hop and the Pink Ghetto1155 Words   |  5 Pagesstatus to world issues and politics. Music, movies, and literature have started cultural revolutions and challenged the straight-forward thinking many individuals have accepted in the past. But while popular culture can advance new ideas and create movements, it also has the ability to challenge advancements society has made. Imani Perry’s essay, The Venus Hip Hop and the Pink Ghetto, focuses on hip hop and its negative impact on women and body image. In The Venus Hip Hop and the Pink Ghetto, Imani

Effect Of Integrating Computer Integrated Instruction For...

The effect of incorporating computer integrated instruction for students with disabilities was analyzed through three different articles. In the first article Games for Engaged Learning of Middle School Children, the study focused on middle school students playing pre-algebra games and the outcome of their learning. There were three different games introduced to the students and the study found that the students were engaged, working together, and competitive. Part of the study tracked the students weekly progress reports of school performance and knowledge tests on the game related math content. The downfall of the study was that the students were not able to verbalize the skills they were working on or learning in the games, only the†¦show more content†¦Progress was made for the student with the number of problems wrong but it varied over the study. The second study focused on the results when teacher instructed is coupled with a tutorial- based computer integrated activity. The activity on the computer required the student to remove stimulus elements after saying saying it aloud or to himself. This also viewed and charted the results with 20 random multiplication problems. The results of the study showed that the process made from the first study with just the computer instruction, the student didn t retain the information. However, when paired with the teacher instruction the second study showed much improvement in the mistakes made when solving the 20 multiplication problems and the student still retained the information a month after the study. The third article focused on a study that evaluated students with ADHD after incorporating computer integrated instruction to help with the deficit areas. This study focused on three different students that had learning disabilities and was diagnosed with ADHD. The students were allowed to use computer games to supplement math instruction throughout the week. Two of the students used the comput er for 10-15 min three times per week while the other student only used it twice a week for 15 minutes. All of the students showed an increase in digits correct per minute from baseline to intervention. One of the

Astron 2b03 Free Essays

Astronomy / Origins 2B03 Practice Midterm Questions 1. Our solar system is located in the a) Milky Way’s galactic halo b) Milky Way’s central bulge c) Milky Way’s galactic disk d) space between the Milky Way and its neighbouring galaxies e) none of the above 2. What happens when you shine a laser beam horizontally across a room? ) the light would be deflected upwards slightly b) the presence of the gravitational field makes the light move slightly faster c) light travels a perfectly straight path d) the path of the light is curved downward very slightly e) none of the above 3. We will write a custom essay sample on Astron 2b03 or any similar topic only for you Order Now The terrestrial planets are a) Mercury, Venus, Earth, and Mars b) Jupiter, Saturn, Uranus, and Neptune c) Jupiter, Saturn, Uranus, Neptune, and Pluto d) Venus, Earth, and Mars e) none of the above combinations 4. From lowest energy to highest energy, which of the following correctly orders the different categories of electromagnetic radiation? a) gamma rays, X rays, visible light, ultraviolet, infrared, radio b) visible light, infrared, X rays, ultraviolet, gamma rays, radio c) radio, infrared, visible light, ultraviolet, X rays, gamma rays d) infrared, visible light, ultraviolet, X rays, gamma rays, radio e) radio, X rays, visible light, ultraviolet, infrared, gamma rays 5. Evidence of the expansion of the universe is shown by a) the Einstein Cross b) the 4. billion year age of the Earth c) the abundances of the elements in stars d) the redshifts of distant galaxies e) time dilation 6. Suppose we look at two distant galaxies: Galaxy 1 is twice as far away as Galaxy 2. In that case, a) Galaxy 1 must be twice as big as Galaxy 2 b) we are seeing Galaxy 1 as it looked at an earlier time in the history of the universe than Galaxy 2 c) we are seeing Galaxy 1 as it looked at a later time in the his tory of the universe than Galaxy 2 d) Galaxy 2 must be twice as old as Galaxy 1. ) none of the above 7. A black hole and a normal star have the same mass. They each have an Earth-sized planet orbiting them at the same distance as the Earth is from the Sun. a) the black hole pulls harder on its planet than the normal star does b) the two planets feel identical pulls c) the normal star pulls harder on its planet than the black hole does d) the planet is sucked into the black hole e) none of the above statements are correct 8. Which of the following is not part of the official International Astronomical Union definition of a planet? A planet †¦ a) is close to round in shape b) is a satellite c) is in orbit around the Sun d) has â€Å"cleared the neighbourhood† around its orbit e) none of the above 9. We can determine the distance to a galaxy that contains Cepheid variable stars by using a) the period-colour relation b) the mass-luminosity relation c) the mass-radius relation d) the period-luminosity relation e) none of the above 10. Ann sees Bob travel by her in a very fast spaceship a) Ann observes Bob’s clock to be running slowly and Bob observes Ann’s clock to be running slowly b) Ann observes Bob’s clock to be running slowly and Bob observes Ann’s clock to be running fast c) Ann observes Bob’s clock to be running fast and Bob observes Ann’s clock to be running slowly d) Ann observes Bob’s clock to be running fast and Bob observes Ann’s clock to be running fast e) something else 11. Which space time diagram(s) violate special relativity? a) ii b) ii and iv c) iv and v d) i and iii e) iii and v How to cite Astron 2b03, Papers

Social Media Strategies and Destination Management †Free Samples

Question: Discuss about the Social Media Strategies and Destination Management. Answer: Introduction: Social networking sites are playing the significant role in the expansion of the businesses as the public get to know about the latest offerings of the business. This networking is serving as the strong tool of the marketing whereby the company can save its significant cost and time that is devoted to the promotional activities. The social media sites are aiding companies in contacting their clients and customers that leads increasing both profitability and productivity at the rapid speed (Leung and et. al., 2013). Furthermore, social media marketing strategies enable organisations to get the prompt reply or response from the customers or any other clients. It has a favourable impact on the profitability and productivity because it is used for several purposes; hiring the personnel, marketing of products and services and conducting the market research. This proves to be effective for the success of the business and continuous growth in the international marketplace (Davis and et. al., 2012). Despite several benefits, the limitations of social media are unforgettable so businesses should shed light on the same for constant growth in the marketplace. It is crucial for the businesses to look over these issues whereby they can apply right kind of strategies and boost its sales turnover (Zeng and Gerritsen, 2014). The present research proposal is based on the social media marketing that how it is helpful for the business and what negative aspects are associated with the same in the context of the hospitality sector. It will help the corporation to find the issues which might occur in the future time span and ruin the reputation of the business. Thus, the study under consideration provides in-depth analysis of the strong marketing tool as the social media market strategy. For this purpose, the research under investigation provides the insight of benefits and challenges associated with the social media network for the businesses. This research aims to assess the usage of social media network in the context of business. In this regard, both favourable and unfavourable aspect associated with the same has been evaluated. It is because no doubt social media assists companies in gaining the attention of public but it possesses severe harm for the company during the promotional activities. Owing to this, study shed light on future prospects of social media network tools also in the context of the corporate world (Leung and et. al., 2013). This facilitates to present the scenario of social media network effectively and enables a business to maintain the same with the use of effective strategies. Furthermore, several strategies to apply the social media network effectively are highlighted in the paper. Social media network is rapidly increasing in the several fields; education, business world and personal life but the scope of the current study are limited to the business world only. For this purpose, the findings derived from the study can be used in several sectors such as retail, fashion and food sector. This will help management to understand the pros and cons of using social network sites. It will also provide the information related to the potential strategies that ensure the best use of social networking sites and derive the overall benefits for the businesses. Furthermore, many small businesses can also get the idea related to an effective tool of social networking site to explore the business as advantages of the same will be showcased in the study. The social media is being popular for marketing of products and services of the businesses due to the addition of new policies that tend to increase sales turnover (Hays, Page and Buhalis 2013). The rationale behind using the social media to a great extent is that huge amount of cost is saved as other modes such as radio, hoardings and television etc consume a large amount of cost. Leung, and et. al., (2013) stated that social media marketing is beneficial for the business for the purpose of saving the time and cost. This facilitates companies to post their marketing campaign via suitable tool so as to gain the attraction of customers. However, the challenges associated with the social media are not negligible and that need the keen attention of organizations. There are different types of social networking sites such as Twitter, Instagram and Facebook which approach a large number of people at a time. All these mentioned tools have several users per month such as Twitter has 313 million users whereas Facebook has over 2 billion subscribers. It manifests that companies can easily approach the large population by using these different social networking sites (Ukpere, Slabbert and Ukpere 2014). This platform makes it possible for companies to get to know regarding the issues which are being faced by the customers. This helps in modifying the current strategies of business as per the feedback of consumers and retain them for longer time span (Sashi 2012). Hays, Page and Buhalis (2013) stated that some tools of social media are paid which might contain additional feature for the promotion whereas most of the tools are free of charge which provides advantages for the business. On the other hand, Young (2012) asserted that social media network help in increasing the customer loyalty by offering them timely information and addressing their issues in the right manner. Yet, it is crucial for the companies to update their sites or pages from time to time for grabbing the attention of viewers. For example, discount and the special offer on the product and services can be posted to make new customers and satisfy the existing one (Lefebvre, 2012). It indicates that social media will help businesses only when management remains active in updating the sites. For this purpose, attractive pictures and videos can also be uploaded for increasing the traffic. This ensures the profitability of the business because a large number of customers approached at a time. According to Sashi (2012) social media is an effective tool that can help in conducting the market research for different organisation. For instance, a new product can be introduced after getting the views of customers over the social media. Therefore, it serves as the imperative aspect to explore the opportunities for the growth and development of the business. Social media networking sites are not far from its disadvantages because it imposes several types of challenges for the business. Hays, Page and Buhalis (2013) stated that social media networking sites affect the reputation of the business due to negative comments posted by the users or other parties. It will have the direct impact on the new customers and overall business performance as such kind of events creates psychological impact in the mind of customers. Munar (2012) explained that it is important to make the social networking site interactive and attractive otherwise attention of customers cannot be grabbed. This procedure takes extensive time of the business where the requirement of expert personnel is also mandatory. This reflects that company has to incur cost in hiring the new employee who can maintain the promotional site. In this manner, indirect cost is incurred by the business which might have the indirect impact on the profitability. It is an obvious fact that in case appropriate social marketing strategies are not implemented then a company will have to suffer from the lower rate of return. This merely increases the cost of production and affects the performance of the business to a great extent. On the other hand, social networking sites provide full freedom for viewers to post any kind of comments. Owing to this, some organizations get affected from their rivalries because of such kind of negative comments (Lefebvre 2012). The use of social media networking not only affect the business through the negative comment and cost but unethical hacking also affects the reputation of the business. This is termed as an intentional act from the counterparty which drastically reduces the customers (Kent 2013). It shows that companies get affected from such kind unethical activities and this fear might not allow management to post the real or attractive information of the strategies implemented by the business. Moreover, in the absence of copyright, trademark, other people can easily copy the strategies which affect the rate of return of the business. Apart from this, security and privacy-related issues promote the unethical hacking (Lesidrenska and Dicke 2012). Therefore, a separate department looks after the social media market strategies ensuring the smooth operation of the business. What are the different strategies that can be used to implement social media effectively? The study under consideration will be based on both qualitative and quantitative nature. This is because of research demands for in-depth analysis on the basis of collected numerical and theoretical data (Kumar, 2014). For this purpose, it is imperative to use mixed method analysis which will help in assessing both the advantages and disadvantages of social media networking. In order to get the reliable and valid outcome, ethical practices will be adopted for completing the data collection procedure (Panneerselvam, 2014). The tools applied for the analysis of the data will also be effective through which fruitful outcome can be derived. Sampling refers to the individual unit of a population that takes part in the data collection procedure of the research. There are varied methods applied for the selection of sample; probabilistic and non-probabilistic. It consists of simple random, quota, judgment, snowball and convenient as well as cluster etc. sampling. The study under investigation is based on advantages and disadvantages of social media networking site so the information will be collected from both customers and managers (Bhattacharyya, 2006). In this regard, simple random sampling will be used for selecting 20 managers and convenient base sampling will be applied for the selection of 50 customers. The rationale behind using these specific sampling design is to save the time and cost associated with the study. Also, a procedure of data collection will be easier. The current research will be based on both primary and secondary data. The primary data will be collected by using questionnaire method that will include both closed and open-ended questions. The rationale behind not using other methods is time and cost constraint and the questionnaire method is favourable in context of both cited aspects. At this juncture, questionnaire method aids researcher is gathering the information from the large population in relatively less time whereas interviews need extensive time (Kothari, 2004). In this manner, selection of questionnaire can be justified. On the other hand, several sources such as journals, books and online articles will be used for gaining deep insight regarding the advantages and disadvantages of the social networking sites. Furthermore, journal articles will provide meaningful information regarding the negative aspect associated with the social media so that research can accordingly complete the analysis process of the current study. Variables specification The variables associated with this research are listed as follows which will be helpful in conducting the in-depth analysis out of collected data- Cost and time saving with the social networking sites Privacy issue Unethical hacking Negative impact on the brand image Negative reviews of customers or counterparty Completion of research activities is not easy as every research possess certain limitation which should be taken into account by the scholar. Since the study under consideration is based on the advantages and disadvantages of the social network sites so it was hard to find the detail information related to disadvantages because most of the sites were offering the information related to advantages only. However, primary data will be fruitful in which managers will provide the data that how the reputation of business gets hampered with the effect of negative comments of the customers or other parties. Apart from this, some responses might take extensive time because of the busy schedule of managers; however, questionnaire method will be adopted so that respondents can fill the questionnaire on the basis of their convenient time (Kumar, 2014). Time Schedule (Research plan) The time schedule or research plan of the current study will be as follows which indicates that 20 weeks will be needed to complete the entire research. Activities/weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Stating the purpose of research Drafting the proposal Writing the introductory part of the research with the statement of aim and objectives Collecting secondary data or conducting the literature review Drafting the research methodology Collecting primary data Analyzing the collected information Interpretation and discussion of analysed data Drafting the report Conclusion and recommendation Addressing the feedback Conclusion The aforementioned research will bring forth the outcome that social media networking site has both positive and negative impact on the performance of the business. However, management can implement suitable strategies to update the site and keep the customers highly motivated by building the good relationship with them. It can also be said that social media networking site are profitable and beneficial for the business. Reference List Bhattacharyya, D. K., 2006. Research Methodology. 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